Some of the biggest changes coming to the logo include adding a splash of color to the symbol. The three shields will now sport shades of red and blue.
The new symbol is set to debut on the recently announced 2017 Buick LaCrosse. After that, the new Buick logo is set to appear on every vehicle in the Buick fleet.
“The new tri-shield insignia represents the next chapter in Buick’s storied design history and introduces a new face for the brand,” said Duncan Aldred, vice president of Global Buick. “It’s a progressive, contemporary design reflective of Buick’s newest vehicles and cognitive of the brand’s heritage.”
When it comes to both keeping consistent with what works and keeping up with the times, no one does it better than Buick.
The 2017 Buick LaCrosse’s design is rumored to be based on the prominent Avenir.
Buick has been keeping its lips sealed about the upcoming 2017 model year Buick LaCrosse – until now. Recently, Buick revealed that the 2017 Buick LaCrosse will be based off its Avenir Concept, which debuted at the 2015 Detroit Auto Show.
Plus, Buick released a sneaky teaser image of the 2017 LaCrosse, which cleverly only shows us the front fascia of the model. The rest of the vehicle is veiled in shadow. You can check out the 2017 LaCrosse teaser picture right here.
Though Buick has confirmed that the 2017 LaCrosse will be based on the Avenir Concept, the automaker hasn’t said much else in the way of fuel efficiency, horsepower, and other stats. Hopefully, that information is soon to follow.
The 2017 Buick LaCrosse is scheduled to get its worldwide debut in November 2015 at the Los Angeles Auto Show.
Are you looking forward to the 2017 Buick LaCrosse design? Let us know what you think in the comments, and while you wait, consider checking out our many available current Buick models here at Bill Walsh GM Superstore.
Buick is quickly becoming General Motors’ most impressive brand. Thanks to a clever marketing campaign and a strong visual redesign, Buick models have found their way into many new homes across the United States. Is the automaker ready to claim victory and casually coast through on its newfound popularity? Hardly!
Despite a staggering 1.2 million sales in 2014, Buick’s lineup only contains five models. Thus, there are plenty of gaps in the segment to be filled—starting with a sporty, three-door hatchback. Where will GM be getting the inspiration for this youth-oriented model? From Opel, of course!
After the successful introduction of the 2016 Cascada, which was also inspired by an Opel model, Buick is planning on rebadging the Opel Adam as a model it can sell stateside. However, it won’t arrive until the next generation of the hatch is released, around 2018.
Other new Buick models will include its own version of the Envision crossover from China, as well as redesigns for many of its current models. What types of models would you like to see Buick introduce? Share your thoughts with us in the comments!