Chevrolet has some of the most popular crossover models on the market—especially the acclaimed Traverse and Equinox. However, insight from Automotive News is that the carmaker believes there’s enough space between those two CUVs to fit a brand new crossover.
In order to more closely correspond to competing models, Chevrolet’s lineup is getting a “broader range.” This will involve fitting more models into the current lineup and giving current models a redesign to allow more room. After the Traverse gets a facelift next year, Chevrolet will introduce a three-row, short-wheelbase SUV to compete with the Nissan Murano, Toyota Highlander, and Honda Pilot. This new crossover has yet to receive an official name.
Stuffing a lineup with nearly-similar models isn’t something only Chevrolet is doing—many leading automakers are packing their lineups to the brim. The question is whether a new, short Chevy crossover will win over customers from competing models or merely usurp them from Chevrolet’s other sport utility vehicles.